Ideas We Believe

Superhero movies have been the talk of Hollywood town over the last decade. The resurgence of Marvel Movies is testimony to what extent the millennials have popularised the superhero concept. The franchise, struggling to keep up with its bread-winners like Spiderman and Hulk, has become a cult. Big theatre release, a massive ensemble of characters and whooping budgets that promise to win back the investment. It would be untrue to claim that superheroes have disappeared from the movie scene, but the extent to which they have captured the Hollywood market makes it a compelling case. So why not look deep into the invincible suits... There is a theory to makes a hero. The first part is the discovery, where you introduce your star as an average person struggling with mundane jobs, mostly away from attention. The journey unfolds his realisation of power and subsequent claim to fame. For a lot of the superhero movies, directors had kept their these lives distinct. In many films, the heroes ha...

To be fair, its a hard time for mass media these days; especially for broadcasted media. The print media, as of now, caters to a class of people, who have the patience and intent to scroll through, roughly ten pages of small letters (thanks to the need for advertisement and page 3 models). But thankfully its market is not dead yet. There are people who value opinions and literature of these old pioneers of information. The cable/satellite TV does not so. It faces a herculean task of getting the smartphone-addicted adolescents and office weary adults to the tv screen, and hold them together with a story both fascinating and useful. And this is where the fall begins, in the battle for fascinating and useful; useful is generally the suitable bride, but the difficult one to chase. And when the facebook and google clicks are reducing the viewers of the TV media with every new click, Fascinating is the easy optionṣ. The script for the death of TV news was written the day fancy stories ab...

The entertainment industry in India is waiting for yet another disruptive innovation, with millions of young users equipped with gigabytes of data every day, there is a new untapped customer base. Not particularly untapped since it makes do with pirated movies and free web series. But, there is an apparent lack of entertainment streamed towards them. Also, the shift from television sets to mobile devices, sets the stage clear for a change in content. the spikes in porn consumption and adult web series do speak of this unattended guest. The popularity of two platforms, mostly youtube and TikTok, have also helped in developing a new class of actors. To name a few Sumeet Vyas, Jitendra, Bhuvan Bam and much more. It has become apparent that the arduous task of going from one to another production house seeking a side role in a daily soap or movie, is on a decline. Not that, people won't get their debut at soaps and movies, but it seems easier to get a web series and keep working tha...