The battle between push and pull is familiar to supply chains. For ages now, industries have produced goods they thought were relevant for the customer and then used networks of distributors and retailers to push these to the consumers. The apparent outcome of this is the massive scale of advertising that uses tactics to lure a customer base for the product. The shift to a pull-based supply chain seems more rational. One is where the production takes in the customer's demand before the show. Not only does that minimize the risk of product failure, but it also captures the market sentiment with greater accuracy. In other words, it caters to an existing demand rather than creating one for itself. This process is lean and profitable, except for a shortcoming; Production takes time. During the early 90s, when the internet spread like wildfire, people almost immediately expected the internet business to take off. However, it was only after a decade and a massive dot com bubble that tod