Skip to main content

Senegol: A staff of moral jurisprudence.

India's latest parliament building was done within 2 years, which is remarkable in a country where large projects are known to be marred with corruption and bureaucratic blockades, ultimately shooting the estimates. The parliament like most of the other Delhi architectures, was a reminiscence of the colonial era, which the rulers of the day found symbolic in taking over. It has to do with the fact that Indian independence was mostly seen as a peaceful transfer of power rather than a violent outing of the colonizers, as with many other Asian countries. The claim for peace in the process was somewhat lost in the massive riots that followed the partition of the erstwhile British India Colony. But the establishments of the British era were carried on, and sometimes even the legislation still needed to be changed. This, if one would agree, does manifest the Indian idolisation of the Western culture, or at least the veneration of the West among its ruling elite.

It was, therefore, imperative for the right-wing government to use a new parliament to attack the seeming submissiveness of Western influence. But the need for a bigger parliament was noticed and sometimes glaringly insulting to the country. Ever since the 2001 attacks, there have been questions on whether additional construction to the structure, which had its safety and capacity so severely compromised, is the right way to go. The Central Vista plan, which saw the makeover of the whole Raisana complex, along with the parliament house, marks the grandiose plans of the government. In fact, the ruling party under Narendra Modi achieved even international endorsement of the grand plan. At a time when a lot of countries shiver under the nightmare of economic winter, India is looked upon as the warm spot. In the dawn of such awakening, Projects like this show that India is up to something big.

The final act of the parliament showtime has to be the senegol, which was once bestowed on Nehru as a mark of transfer of power from the British. The reclaim of the staff underlines two historical changes, one that the country has chosen to heed to its heritage over the ideals of moral secularity, one that made Nehru relinquish the mace in the first place. And Modi is deemed to be the new  Nehru, in a sense, the architect of modern India with a dream different from the one 75 years ago. The senegol highlights the divine coronation of the Indian Dream. But does it also mark the era of one muscular man running the country on his political muscle? That was something Nehru never had the folly of falling into; time can only tell the fate destined for Modi.

Popular posts from this blog

Election afterthoughts

The unfolding of the Indian election might have come as a surprise to many, for one is the BJP who steamrolled the campaign seasons with slogans of "400 par". While it remains 240 seats popular in a house of 520 members, a few stories should not go unnoticed. First, the BJP's popularity and the win for a third term is no ordinary feat. Only a few leaders of the past have managed such an elusive feat. This, indeed, is the trust that the brand Modi has built over the years. In politics, we often get acclimatized to the situations, in certain aspects too critical of it. When the young generation looked at Indira Gandhi's cabinet, they vowed never to again let such a solid mandate to a single party that its chief could declare an emergency, and no structures would be able to prevent that. This, however, ended up in fragmented colours in the Lok Sabha, the era of coalitions and surprise prime ministers. Needless to say, the horse-trading of MPs and the mindless corruption ...

Birth of a flood

The sky is almost dark, saving for those last golden tinges that would fade in no time. As palm trees mark the oblivion, a muddy reflection forms the ground. Last few days were mostly rainy. So profound is our love for rain. And why would not we? Unlike most other seasons, rain are so tender. A drop of patience which is about to reach its final destiny. Every time I look at rain drops they remind me of a struggle. A journey that begins with summer in an aura of dry and burning heat. And in no time the drop loses its sources. The long carried identity of its mother. With the loss of identity a awakening awaits. The pleasure to reach out and bond. As our drop moves up and up the end less skies, it realises the futility of pride and the necessity to bond. This comes with age. Not until it is near to earth it agrees to meet with other wanderers of the new world. And finally all our drops reach the cold atmosphere. The coldness makes life dreary and lonely. As the youthfulness dies out,...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...