Skip to main content

Forged lines

There is furore among diplomats regarding medium-sized autocratic nations wielding more hard power on the new world order. Countries like Turkey, Iran and Saudi Arabia have begun to meddle in the politics of their neighbourhood, which was earlier restricted to great powers like Russia or Europe. The reason was the grand exit of the US from the world scene post-2016 when it began to look inwards in response to the awaking dragon.

However, a bigger picture in these battles must be more easily seen. The fall of the Soviet union was globally witnessed, but none stood watching when the colonies fell into the European merchants. In fact, the peace that shadowed post second world war saw colony owners sign on behalf of their holdings. Boundaries were drawn to satisfy the European view of the world. Thus the constant turmoil in these autocratic nations speaks of a history that was ignored in this treaty of the west. Baghdad, for example, had long been the capital of the Islamic dynasties. However, current-day Iraq is almost denied any coastline to operate its maritime cargo. The kingdoms of Kuwait were a promise that the English kept at the cost of Iraq's future.

Primarily geography has been the boundary maker between States. A mountain kept the Indian and Sino rulers unaware of the kingdoms past the Himalayas. However, soon ethnic tensions began to split up these states further. When the Europeans came armed with guns, they needed a master of the land to guide them. There, they used one ethnicity against another, promising them a country in return. Some of these boundaries were drawn in a hurry, post-1945, when the war had to be shut. It was here that the Britain govt handed out regions like east and west Pakistan separated by an entire country.

What was left of this exercise was states with confusing boundaries and new wars that have no reason. The Indus plain was split in two for the first time in history. Although many nation-states are using this argument to fuel hypernationalism among their citizens, there is an essential misjudgement in the first place. There is no doubt that autocrats have used such issues to divert the public from their political failings. However, these forged lines beg the question of whether the world wars' burden of peace came as new tensions among formed states?

Popular posts from this blog

Birth of a flood - a poet's admire of rain

The sky is almost dark, save for those last golden tinges that would fade in no time. As palm trees mark the oblivion, a muddy reflection forms the ground. The last few days were mostly rainy. So profound is our love for rain. And why wouldn't we? Unlike most other seasons, rain is so tender. A drop of patience which is about to reach its final destiny. Every time I look at raindrops, they remind me of a struggle. A journey that begins with summer in an aura of dry and burning heat. And in no time, the drop loses its sources. The long-held identity of its mother. With the loss of identity, an awakening awaits. The pleasure of reaching out and bonding. As our drop moves up and up the end of the sky, it realises the futility of pride and the necessity to bond. This comes with age. Not until it is near Earth does it agree to meet with other wanderers of the new world. And finally, all our drops reach the cold atmosphere. The coldness makes life dreary and lonely. As the youthfulne...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...

Politics of Perpetuity

There are obvious downsides to democracy. When we look at the distribution of opinion on a particular issue, it generally follows a normal distribution. This implies that to achieve the majority, it's theoretically advised to stick to the centre. And this love for mediocrity makes democracy allergic to politically solid decisions.  Along with it, democracies tend to be the rooster for sweet talkers. And that is an outcome rather than a voluntary trait. Primarily because most voters need to be equipped to deal with the complexities of the field. For example, it could be more practical for an electrical engineer to comprehend medical patterns and the pandemic's effect on production. Thus, democratic institutions need people managers who have two keywords to watch out for - sweet talking and status quo. However, democracies have been hugely popular. And people have reported being happier. Whether this is induced, indoctrinated or influenced is another question. But history has cho...