Skip to main content

Purge of Shame

Faced with the dearth of religiousness, the 21 century has a new guidebook to the purpose of life. A complex interplay of identity and oppression, and revaluation of self as the saviour. From the speaker's perspective, it is a brilliant story of liberation and may have some benign outgrowths like the cancel culture. The first step is identifying the oppression. 

The first context in which oppression came into my vocabulary was the freedom struggle from colonisation. Thus a scary picture of pressure is etched into my memory. But, the oppression, like everything else, could be subjective. When I learnt of the hardship of my parent's childhood, I was to believe that I had successfully leapt out of oppression. However, it's clear now that I was a victim of an oppressive third-world system, where my counterparts in more prosperous economies lavishly spent their young years. There is a subjective truth in this. And perhaps masked envy. But what is distinct is that it combines discontent and jealousy to redefine our past. This is necessary to convince ourselves that we have been brave and successful in fighting oppression. We are the hero we read off.

I celebrate seeing the past as oppression and applauding ourselves for braving it. However, this hero is complete with an antagonist. And now, it must be a character from our past retrospectively taxed the burden of our evolution. In many contexts, the oppressors have been parents, teachers or, as I did in the above paragraph, our environment. Sometimes, we make unsuspecting, and perhaps well-wishers, villains, but they need not be. This demonisation of Samaritans leads to an explosive social structure. One where involving yourself with someone could be well misread.

What makes this alarming today is the rise of influencers. With many trying to be heroes, the search for villains is fiercer than usual. Most of them don't understand where they faulted to deserve the infamy. 
Does this uphold the real stories which beg for light? Much worse is that it makes people with a relatable past believe that they are being oppressed, a realisation which has been socially forced upon them. Past is a complicated burden; one must strive to get better, at the same time, reverse the learnings. We may one day learn that we are both heroes and villains, and our stories are a little true.

Popular posts from this blog

Politics of Perpetuity

There are obvious downsides to democracy. When we look at the distribution of opinion on a particular issue, it generally follows a normal distribution. This implies that to achieve the majority, it's theoretically advised to stick to the centre. And this love for mediocrity makes democracy allergic to politically solid decisions.  Along with it, democracies tend to be the rooster for sweet talkers. And that is an outcome rather than a voluntary trait. Primarily because most voters need to be equipped to deal with the complexities of the field. For example, it could be more practical for an electrical engineer to comprehend medical patterns and the pandemic's effect on production. Thus, democratic institutions need people managers who have two keywords to watch out for - sweet talking and status quo. However, democracies have been hugely popular. And people have reported being happier. Whether this is induced, indoctrinated or influenced is another question. But history has cho...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...

The Theatre Era

As tough times await us, it's frivolous to talk about theatres. But doesn't it look like theatres would go out of fashion before the pandemic ends( But would it ?? ) With the footfall on OTT platforms rising daily. Looking at a screen stuck to the chair, with no ability to pause or even play subtitles, sounds so technologically inferior. The blockbuster release has increasingly been  generously funded , mega-multi-starrer films, which keep running sequels until they go unprofitable . In fact, content is sometimes the second priority; the fan base and the festive season come first. Over the years, movie houses have mastered this art. Roping in top actors into characters that have gone synonymous with their name. The OTT platforms, however, are earmarked for the content. Their promise to give a shot to the aspiring director who doesn't have funds to compete against the mult-million movie releases. Thus i n its cast and crew shines the raw, untamed art which any critic would b...