Skip to main content

Fluid Family.

Just as social changes accumulated over generations bring about evolutionary development, technological currents have a massive impact on shaping bigger social demonstrations. Although causation is only sometimes the right way to connect the dots, a heavy influence can't go mistaken. Yes, the topic is families with same-sex parents, the impression of technology in this and the changes in social order it aspires to bring.

At the outset, the massive success of the gender fluid theory and its recognition is significant to feminist movements. One that brought under scanner a systematic suppression of gender under various social and economic pretexts. Its far-reaching consequences have been the question of the gender binary, mainly in the social context. This liberating idea of multiple genders asks the next obvious question: relationships and family. For a simplification, let's look at families with same-sex parents, what makes them possible and what concerns them.

Here comes the idea of joint bearing. Childbearing in nature was a complete process limited only to females. Thus with the reproduction mechanism reserved for a single-sex of humans, the necessity of a family asked for two sexes ( the male and female) to come together for a child. Family is not just limited to children as we know it today. And further, technology has made it possible for humans to separate the reproduction process into a sophisticated lab environment. In fact, the ability for sexes to donate gametes breaks the earlier convention, which mandated the gamete donors to be the child's parents. This independence empowers families to form that can't necessarily bear a child. Thus, these technological changes have played a significant role in making fluid families.

However, the process of a family doesn't end with the birth of a child. The subsequent rearing is the most essential part of it. Child psychology has reported that the response to a child varies from the perspective of a mother and father. Now when these lines begin to blur, how do we ensure that these evolutionary behavioural patterns are preserved in the new age families. This again mandates the rearing process to go independent of the family and into society. The lack of a certain emotion with the parents can be compensated by members of the immediate communities.

This brings extended families' perspectives and relevance in the upcoming era. And the impact of technology in making it happen. But the hypothesis of a joint bearing - collective rearing is getting truer daily. What could be its evolutionary impacts?

Popular posts from this blog

Election afterthoughts

The unfolding of the Indian election might have come as a surprise to many, for one is the BJP who steamrolled the campaign seasons with slogans of "400 par". While it remains 240 seats popular in a house of 520 members, a few stories should not go unnoticed. First, the BJP's popularity and the win for a third term is no ordinary feat. Only a few leaders of the past have managed such an elusive feat. This, indeed, is the trust that the brand Modi has built over the years. In politics, we often get acclimatized to the situations, in certain aspects too critical of it. When the young generation looked at Indira Gandhi's cabinet, they vowed never to again let such a solid mandate to a single party that its chief could declare an emergency, and no structures would be able to prevent that. This, however, ended up in fragmented colours in the Lok Sabha, the era of coalitions and surprise prime ministers. Needless to say, the horse-trading of MPs and the mindless corruption ...
dive in...

Birth of a flood

The sky is almost dark, saving for those last golden tinges that would fade in no time. As palm trees mark the oblivion, a muddy reflection forms the ground. Last few days were mostly rainy. So profound is our love for rain. And why would not we? Unlike most other seasons, rain are so tender. A drop of patience which is about to reach its final destiny. Every time I look at rain drops they remind me of a struggle. A journey that begins with summer in an aura of dry and burning heat. And in no time the drop loses its sources. The long carried identity of its mother. With the loss of identity a awakening awaits. The pleasure to reach out and bond. As our drop moves up and up the end less skies, it realises the futility of pride and the necessity to bond. This comes with age. Not until it is near to earth it agrees to meet with other wanderers of the new world. And finally all our drops reach the cold atmosphere. The coldness makes life dreary and lonely. As the youthfulness dies out,...
dive in...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...
dive in...