Skip to main content

Hated in the Nation.

Since the news of Sushant Singh Rajput surfaced, the media houses have begun a trial. As with all media, trials are concerned; there are more conspiracies than concrete evidence. Although untold, Rhea Chakraborty is currently guilty until proven guilty. Is the media legally correct about such conduct? Since India does not have a jury system, the sub-judice provision doesn't apply. So everyone is free to voice an opinion. But is it moral?

India boasts of an inquisitorial jurisdiction, where a bench of justice seeks out the truth of the events. Which makes it only more pragmatic to wait for the inquiry outcome. 

Sushant's growth in the industry was symbolic of an ordinary man's dream in Bollywood. Thus his death in itself is a setback to the millions he inspired. Naturally, a nepotism flavour would be added to this curry, in a country whose political decisions are based on shehzaada Vs chaiwala.

Coming to politics, given the sour breakup of the Shiv Sena and BJP, it is an excellent opportunity to rope the ruling party. And who needs to be made aware of a nexus of politicians and Bollywood godfathers which have painted the dream city dark.

What's more interesting is that Bihar is due for elections soon. And the govt sees Sushant ( Bihar's lad ) as a prime issue to sway some public opinion. But in all this, we have a single person trapped. Perhaps Rhea is involved with many other biggies of the B-town mafia in abetting Sushant to this fate. Perhaps she was indeed plotting to ruin Sushant. Because if not, then we are putting her through inhuman misery. And we are being happy at her loss. Isn't this a case for Schadenfreude.

Popular posts from this blog

Election afterthoughts

The unfolding of the Indian election might have come as a surprise to many, for one is the BJP who steamrolled the campaign seasons with slogans of "400 par". While it remains 240 seats popular in a house of 520 members, a few stories should not go unnoticed. First, the BJP's popularity and the win for a third term is no ordinary feat. Only a few leaders of the past have managed such an elusive feat. This, indeed, is the trust that the brand Modi has built over the years. In politics, we often get acclimatized to the situations, in certain aspects too critical of it. When the young generation looked at Indira Gandhi's cabinet, they vowed never to again let such a solid mandate to a single party that its chief could declare an emergency, and no structures would be able to prevent that. This, however, ended up in fragmented colours in the Lok Sabha, the era of coalitions and surprise prime ministers. Needless to say, the horse-trading of MPs and the mindless corruption ...
dive in...

Birth of a flood - a poet's admire of rain

The sky is almost dark, save for those last golden tinges that would fade in no time. As palm trees mark the oblivion, a muddy reflection forms the ground. The last few days were mostly rainy. So profound is our love for rain. And why wouldn't we? Unlike most other seasons, rain is so tender. A drop of patience which is about to reach its final destiny. Every time I look at raindrops, they remind me of a struggle. A journey that begins with summer in an aura of dry and burning heat. And in no time, the drop loses its sources. The long-held identity of its mother. With the loss of identity, an awakening awaits. The pleasure of reaching out and bonding. As our drop moves up and up the end of the sky, it realises the futility of pride and the necessity to bond. This comes with age. Not until it is near Earth does it agree to meet with other wanderers of the new world. And finally, all our drops reach the cold atmosphere. The coldness makes life dreary and lonely. As the youthfulne...
dive in...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...
dive in...