Skip to main content

Hated in the Nation.

Since the news of Sushant Singh Rajput surfaced, the media houses have begun a trial. As with all media, trials are concerned; there are more conspiracies than concrete evidence. Although untold, Rhea Chakraborty is currently guilty until proven guilty. Is the media legally correct about such conduct? Since India does not have a jury system, the sub-judice provision doesn't apply. So everyone is free to voice an opinion. But is it moral?

India boasts of an inquisitorial jurisdiction, where a bench of justice seeks out the truth of the events. Which makes it only more pragmatic to wait for the inquiry outcome. 

Sushant's growth in the industry was symbolic of an ordinary man's dream in Bollywood. Thus his death in itself is a setback to the millions he inspired. Naturally, a nepotism flavour would be added to this curry, in a country whose political decisions are based on shehzaada Vs chaiwala.

Coming to politics, given the sour breakup of the Shiv Sena and BJP, it is an excellent opportunity to rope the ruling party. And who needs to be made aware of a nexus of politicians and Bollywood godfathers which have painted the dream city dark.

What's more interesting is that Bihar is due for elections soon. And the govt sees Sushant ( Bihar's lad ) as a prime issue to sway some public opinion. But in all this, we have a single person trapped. Perhaps Rhea is involved with many other biggies of the B-town mafia in abetting Sushant to this fate. Perhaps she was indeed plotting to ruin Sushant. Because if not, then we are putting her through inhuman misery. And we are being happy at her loss. Isn't this a case for Schadenfreude.

Popular posts from this blog

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...

Politics of Perpetuity

There are obvious downsides to democracy. When we look at the distribution of opinion on a particular issue, it generally follows a normal distribution. This implies that to achieve the majority, it's theoretically advised to stick to the centre. And this love for mediocrity makes democracy allergic to politically solid decisions.  Along with it, democracies tend to be the rooster for sweet talkers. And that is an outcome rather than a voluntary trait. Primarily because most voters need to be equipped to deal with the complexities of the field. For example, it could be more practical for an electrical engineer to comprehend medical patterns and the pandemic's effect on production. Thus, democratic institutions need people managers who have two keywords to watch out for - sweet talking and status quo. However, democracies have been hugely popular. And people have reported being happier. Whether this is induced, indoctrinated or influenced is another question. But history has cho...

The Theatre Era

As tough times await us, it's frivolous to talk about theatres. But doesn't it look like theatres would go out of fashion before the pandemic ends( But would it ?? ) With the footfall on OTT platforms rising daily. Looking at a screen stuck to the chair, with no ability to pause or even play subtitles, sounds so technologically inferior. The blockbuster release has increasingly been  generously funded , mega-multi-starrer films, which keep running sequels until they go unprofitable . In fact, content is sometimes the second priority; the fan base and the festive season come first. Over the years, movie houses have mastered this art. Roping in top actors into characters that have gone synonymous with their name. The OTT platforms, however, are earmarked for the content. Their promise to give a shot to the aspiring director who doesn't have funds to compete against the mult-million movie releases. Thus i n its cast and crew shines the raw, untamed art which any critic would b...