Skip to main content

Defending a Castle.

Arvind Kejriwal does not perhaps have a charming prince image outside this Delhi crownship. He does not need to have one. Since he does an excellent job in defending his throne. A similar line would be scripted for Modi's win in 2019. The elections after the first term are essential in determining the due course of politics.As people are faced with the difficult choice of reordering the same dish. A timeless test for the caterer.

The dismal performance of BJP, in Delhi's election, demands an introspective analysis. I believe a strong point here is the local leadership problem. On the one hand, a diminutive regional power has helped the Modi-Shah duo, to orchestrate one of India's most populist government. A fight against the age-old INC, so convincingly won that Congress stands on the verge of extinction. Although some credits are due to INC's own incompetent leadership, Anna'soutcry for corruption and 60-year-old perception.
On the other hand, winning state elections has become increasingly difficult for the BJP. The party that had once come up with "Congress mukt bharat" now steps behind its own dark tunnel. Surprisingly, this has come at a stage where BJP still enjoys a mind-boggling majority in the Lok Sabha. The fact that BJP uses is national cannons in every election makes people worry about the definitive plans they have for the state government.

Another aspect of the developing politics in the country lies in the ways of communication. BJP had been a hub of the ideological right, boasting of leaders like A.B. Vajpayee, Sushma Swaraj and Rajnath Singh. A point be noted here that apart from the mass appeal, they carry, these orators are renowned for their sharp arguments and strong defence. The helm of present-day leads is a ghost of the past, with old leaders silenced. Among the new, the ones blessed with oratory are radicalised, and the liberals lack the appeal. It is Yogiji and Pragyan Thakur, vs the likes of Manoj Tiwary and Babul Supriyo.

This rather than a phenomenon is a consequence. The party that takes too little of media interaction and gets debates rigged to their favour, tends to breed a generation of voiceless leaders. The terrible irony is that this is the exact leadership that the BJP defeated. So as the Delhi elections settle in favour of their charming prince, BJP has a new battle to fight.

Popular posts from this blog

Birth of a flood - a poet's admire of rain

The sky is almost dark, save for those last golden tinges that would fade in no time. As palm trees mark the oblivion, a muddy reflection forms the ground. The last few days were mostly rainy. So profound is our love for rain. And why wouldn't we? Unlike most other seasons, rain is so tender. A drop of patience which is about to reach its final destiny. Every time I look at raindrops, they remind me of a struggle. A journey that begins with summer in an aura of dry and burning heat. And in no time, the drop loses its sources. The long-held identity of its mother. With the loss of identity, an awakening awaits. The pleasure of reaching out and bonding. As our drop moves up and up the end of the sky, it realises the futility of pride and the necessity to bond. This comes with age. Not until it is near Earth does it agree to meet with other wanderers of the new world. And finally, all our drops reach the cold atmosphere. The coldness makes life dreary and lonely. As the youthfulne...

Turning back from pull to push

Two recent campaigns deserve attention from marketing enthusiasts, one of Campa Cola (reenergised by the Reliance Group) and of Tata Sampann's species. The challenges these two brands face are too distinct from one another. Campa, on the one hand, aims to fight the global brands like Pepsi and Coca-Cola, whereas Sampann looks to create a market in indian spices that has been dominated by local players like MDH and Everest. However, their strategies have something in common: getting the distributors to stock more of their products on the shelves. Campa is offering the distributors twice the margins, while Sampann is leveraging its vast portfolio to make stocking only Tata products a win for the distributors. Image credit: Economic Times To understand why this is happening, and what makes this interesting, one has to look back on the history of marketing, more specifically the shift from a push to a pull-based marketing, where the focus of the brands shifted from pushing their produc...

Politics of Perpetuity

There are obvious downsides to democracy. When we look at the distribution of opinion on a particular issue, it generally follows a normal distribution. This implies that to achieve the majority, it's theoretically advised to stick to the centre. And this love for mediocrity makes democracy allergic to politically solid decisions.  Along with it, democracies tend to be the rooster for sweet talkers. And that is an outcome rather than a voluntary trait. Primarily because most voters need to be equipped to deal with the complexities of the field. For example, it could be more practical for an electrical engineer to comprehend medical patterns and the pandemic's effect on production. Thus, democratic institutions need people managers who have two keywords to watch out for - sweet talking and status quo. However, democracies have been hugely popular. And people have reported being happier. Whether this is induced, indoctrinated or influenced is another question. But history has cho...