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Trick or Treat: The Psychology and Social Rituals of Celebration

“Treat.”

Every time I feel happy enough with my life to share some good news with a friend, that familiar, slightly nagging word jumps out: “Treat.” Quite shamelessly, I’ll then start downplaying my achievement, as if trying to convince us both it wasn’t such a big deal.

This pattern repeats so often that I sometimes wonder if “treat” is the truest form of “congratulations.” But what makes a treat so essential? Why does celebrating feel incomplete without it?

Why Celebrating Success Matters Psychologically

Celebration is an essential part of success. Taking time to acknowledge an achievement imprints a sense of positivity, helping good moments feel memorable even when life’s not perfect. Most of the effort behind any accomplishment isn’t that glamorous—it’s the joy after success that inspires us to keep going.

By linking achievement with positive emotions, we reinforce motivation and remind ourselves that life is more than just its struggles.

The Social Dynamics of Treats

But it’s not just about personal satisfaction. Socially, a treat is a shared celebration—a way to mark collective progress. While our journeys may be individual, sharing success with friends turns achievement into a shared memory.

Sometimes, celebrating isn’t only about those who earned the reward. Friends are invited simply because they’re in our corner. This creates deeper bonds, eases any lurking jealousy, and ensures we have a support system to count on when things get tough.

Cultural Roots and Superstitions

Ever wondered where these traditions began? Much of it can be traced to superstition. Across cultures, people have rituals to fend off the Buri Nazar (or “Evil Eye”). By sharing joy—often in the form of a treat—we’re believed to ward off bad luck, as if spreading happiness keeps envy or misfortune at bay.

Final Thought

So next time happiness comes your way, why not “Trick a treat”? A simple celebration—whether for luck, friendship, or tradition—might just be the most meaningful part of any success.

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